About the company
Demo Company builds products that people genuinely want to use, serving customers who expect both quality and reliability at scale. We operate with a team that takes craftsmanship seriously, moves with curiosity, and holds transparency as a non-negotiable standard in how we work together. [REVIEW BEFORE POSTING: Company scale, stage, and primary market not provided — please confirm before publishing.]
The role
This VP of Sales role exists because Demo Company is ready to build a sales function that operates with the same rigour and intentionality as the products we ship. Based in Bucharest, you will own the commercial engine end to end, and within 12 months you will have a structured, data-informed sales operation that consistently converts pipeline into revenue. The person in this seat unlocks our ability to scale predictably, giving the business the commercial foundation it needs to grow with confidence.
What you'll do
- Own the full sales strategy for Demo Company, translating business goals into quarterly and annual revenue targets that the team can execute against.
- Lead, coach, and grow a sales team in Bucharest, setting clear performance standards and creating the conditions for people to do their best work.
- Build and continuously improve the sales operations infrastructure, including pipeline management, forecasting cadences, and reporting frameworks that give leadership accurate visibility.
- Define the processes and playbooks that govern how the team qualifies, pursues, and closes deals, ensuring consistency without sacrificing adaptability.
- Drive adoption and optimisation of the sales technology stack, ensuring every tool in use is configured to reduce friction and surface the right data at the right time.
- Partner with marketing and product to align go-to-market positioning with what buyers actually need, feeding commercial insight back into the business.
- Represent the sales function at the leadership level, contributing to company-wide planning and advocating for the resources and investments the team needs to hit its numbers.
What we're looking for
- At least 8 years of sales leadership experience, including a minimum of 3 years managing senior individual contributors or team leads in a B2B environment.
- Demonstrated operational expertise in building or overhauling sales processes, with a track record of improving forecast accuracy, pipeline velocity, or conversion rates in a measurable way.
- Strong proficiency with sales systems and tools such as Salesforce, HubSpot, or comparable CRM platforms, including hands-on experience configuring workflows and dashboards rather than simply using them.
- Proven ability to set and achieve revenue targets at a director or VP level, with experience owning a quota of meaningful scale.
- Experience hiring and developing sales talent, with a clear and repeatable approach to onboarding, coaching, and performance management.
- Fluency in English at a professional working level, given that this role involves regular communication with stakeholders across multiple geographies.
Nice to have
- Familiarity with the Central and Eastern European commercial landscape, including an existing network of enterprise or mid-market contacts in the region.
- Experience selling a technical or software product where the sales cycle requires close collaboration with solutions engineering or product teams.
- Exposure to revenue operations as a discipline, including working alongside or managing a RevOps function to align sales, marketing, and customer success data.
- A second European language spoken at a conversational or professional level, which would support relationship-building across our broader market.
What we offer
- Competitive compensation — we will share the range early in the process.
- A remote-first working model that gives you genuine flexibility over where and how you do your best work.
- Comprehensive health insurance coverage from your first day.
- 25 days of paid time off per year, in addition to public holidays.
- A dedicated learning budget to invest in the skills, courses, and conferences that matter to your development.
- A leadership team that values transparency, which means you will always know where the business stands and why decisions get made.
Equal opportunity
We are an Equal Opportunity Employer and do not discriminate against applicants due to race, ethnicity, gender, sexual orientation, veteran status, disability, age, or any other characteristic protected by law.